SAARAH YURVA SALSABILA. OPTIMIZING STRATEGY TO IMPROVE EFFECTIVENESS OF DIGITAL MARKETING IN THE B2B FOOTWEAR INDUSTRY (CASE STUDY: PT. ADI PRADANA INTERNASIONAL). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), [S. l.], v. 5, n. 1, p. 244–252, 2025. DOI: 10.54443/ijebas.v5i1.2460. Disponível em: http://radjapublika.com/index.php/IJEBAS/article/view/2460. Acesso em: 7 mar. 2025.