GUSRIYANSYAH. PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), [S. l.], v. 5, n. 1, p. 308–325, 2025. DOI: 10.54443/ijebas.v5i1.2484. Disponível em: http://radjapublika.com/index.php/IJEBAS/article/view/2484. Acesso em: 7 mar. 2025.