Saarah Yurva Salsabila. OPTIMIZING STRATEGY TO IMPROVE EFFECTIVENESS OF DIGITAL MARKETING IN THE B2B FOOTWEAR INDUSTRY (CASE STUDY: PT. ADI PRADANA INTERNASIONAL). IJEBAS [Internet]. 2025 Feb. 25 [cited 2025 Mar. 7];5(1):244-52. Available from: http://radjapublika.com/index.php/IJEBAS/article/view/2460