Nur Athifah, Dewi Nurmasari Pane and Annisa Sanny 2024. THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND PRICE ON INTEREST BUYING CONSUMERS ON THE SHOPEE MARKETPLACE (Case Study on Customers Gen Z Scarlett Whitening Official Store Medan City). International Journal of Educational Review, Law And Social Sciences (IJERLAS). 4, 3 (May 2024), 890–900. DOI:https://doi.org/10.54443/ijerlas.v4i3.1687.