SOCIALIZATION OF THE APPLICATION OF GEOMEMBRANE TECHNOLOGY IN PEOPLE'S SALT PRODUCTION AND MARKETING STRATEGY IN KUALA CANGKOY VILLAGE FIELD DISTRICT NORTH ACEH REGENCY
Main Article Content
Socialization of service is aimed at salt farmers in developing geomembrane technology for smallholder salt businesses in accordance with local resource conditions and capacities, potential and capacity for salt development and marketing, and the availability of technology to increase sales of salt based on information technology, as well as technical management capabilities in one management. The problem with salt farmers is mostly coastal communities which are identical with helplessness, poverty and backwardness, especially from the socio-economic aspect. Traditional production technology, small production scale, and limited marketing and promotion strategies cause the products they produce are still far from prosperous due to low income. The low income of salt farmers makes it difficult for salt farmers to implement innovations and increase the productivity of salt farmers in various regions. The objectives of implementing science and technology activities for the community (PKM) are, firstly, geomembrane technology to increase the resource capacity of salt farmers in an effective and efficient manner, secondly to increase sales marketing results of salt production, thirdly to increase sales significantly through information technology promotion media, fourthly to create shelters. Ergonomically salt in Kuala Cangkoy, Lapang District. The specifications of the socialization results from community service produced can achieve economies of scale and be able to have salt carried out in an integrated manner in the marketing management system. Have a strong bargaining position in the market, both the primary product market and its derivative products based on information technology technology. The last is being able to increase the income of partner members collectively from the results of storing salt because the place is built according to ergonomic principles and from a marketing perspective.
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<strong>International Review of Practical Innovation, Technology And Green Energy (IRPITAGE)</strong> is a scientific journal that presents the results of scientific works sourced from Community Service in Indonesia. Contains All Forms of Novelty Innovations in both scientific science and technology, as well as issues of limited energy and the social environment in society.This journal is intended as a medium for scientific studies of research results from implementation to the community, thoughts and critical-analytic studies on various issues that can be utilized both nationally and internationally. The scientific article is in the form of a study of the implementation of Community Service that can be accounted for and disseminated nationally and internationally. IRPITAGE Journal from Radja Publika as part of the spirit of disseminating knowledge resulting from community service carried out by researchers in Indonesia. The IRPITAGE Journal from Radja Publika provides articles that can be downloaded for free. With a schedule of publications 3 (three) times a year.