Benhart Nainggolan 2023. THE INFLUENCE OF BRAND IMAGE ON CONSUMER SATISFACTION WITH PURCHASING DECISIONS AS INTERVENING VARIABLES (Case Study on Students of STIE Bina Karya Kota Tebing Tinggi). MORFAI JOURNAL. 2, 4 (Jan. 2023), 827–841. DOI:https://doi.org/10.54443/morfai.v2i4.697.