Adnan, Suryani, Munandar, and M.Subhan. 2024. “THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY”. Multidiciplinary Output Research For Actual and International Issue (MORFAI) 4 (2):245-50. https://doi.org/10.54443/morfai.v4i2.1655.