Adnan, Suryani, Munandar and M.Subhan (2024) “THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY”, Multidiciplinary Output Research For Actual and International Issue (MORFAI), 4(2), pp. 245–250. doi: 10.54443/morfai.v4i2.1655.