Samuel Morales Simanjuntak, Siti Putri Luthfiyyah, Astrea Wulanda, and Syafrizal Helmi Situmorang. “THE IMPACT OF ONLINE REVIEWS AND VOLUME REVIEWS ON CONSUMER PURCHASE DECISIONS IN SHOPEE: A QUANTITATIVE ANALYSIS”. MORFAI JOURNAL, vol. 4, no. 3, Oct. 2024, pp. 1090-0, doi:10.54443/morfai.v4i3.2190.