DETERMINATION OF INFRASTRUCTURE, ATTRACTIVENESS AND SERVICE QUALITY TOWARDS TOURIST INTEREST THROUGH TOURISM PROMOTION IN KARIMUN REGENCY

Ahadian Zulseptriadi; Ngaliman; Muammar Khaddafi3

doi:10.54443/ijebas.v4i4.1941

DETERMINATION OF INFRASTRUCTURE, ATTRACTIVENESS AND SERVICE QUALITY TOWARDS TOURIST INTEREST THROUGH TOURISM PROMOTION IN KARIMUN REGENCY

Ahadian Zulseptriadi

Ngaliman

Muammar Khaddafi

The Karimun Regency Tourism Office is trying to increase tourist interest in visiting Karimun Regency, including by improving the quality of community services in the tourism sector. However, information data was found that there was a negative impact on the level of tourist visits to Karimun Regency, among other things, due to problems with inadequate infrastructure, inadequate attractiveness of tourist destinations, service quality and tourism development not being supported by increasingly intensive and widespread regional promotion. This quantitative research aims to examine the determinants related to these factors on the interest of visiting tourists. It was concluded that there was a significant positive determination of infrastructure, service quality directly on tourist interest and tourism promotion in Karimun Regency. There is a significant positive determination of facilities and service quality directly on tourist interest. There is a negative but not significant determination of tourist attraction directly on tourist interest and tourism promotion. There is a positive and significant direct determination of tourism promotion on tourists' interest in visiting Karimun Regency. There is a significant positive determination of infrastructure and service quality in moderating tourism promotion on tourist interest in visiting Karimun Regency. There is a negative but not significant determination of tourist attraction in the moderation of tourism promotion on tourist interest in visiting Karimun Regency. It is recommended, among other things, to maximize exploration of uniqueness, diversity, completeness of information, facilities, network accessibility, hygiene and security services, as well as optimizing community involvement in developing tourist destinations in Karimun Regency. Optimizing tourism promotion through digital advertising, print, events, community participation and offering convenience policies.

Keywords: Infrastructure, Attraction, Service Quality, Interest, Promotion

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Bhat, R. M. (2018). Shawl Industry in Kashmir from 1846-1907 with Special Reference to the Dogra Rule. In Source: Proceedings of the South Indian History Congress (Vol. 38, pp. 554-557).

Bhat, R. M. (2023). DR. BHIM RAO AMBEDKAR’S ADVOCACY OF WOMEN RIGHTS. MORFAI JOURNAL, 2(4), 730-736.

Bhat, R. M. (2023). THE GHADAR MOVEMENT: IGNITING THE FLAME OF FREEDOM IN INDIA. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(4), 1123-1131.

Bhat, R. M., Rajan, P., & Gamage, L. (2023). Redressing Historical Bias: Exploring the Path to an Accurate Representation of the Past. Journal of Social Science, 4(3), 698-705.

Bhat, R. M. (2022). Queen Yasovati: A Descriptive Study on her Leadership in the Kingdom of Kashmir. Journal of Psychology and Political Science (JPPS) ISSN 2799-1024, 2(05), 11-17.

Bhat, R. M., & Rajeshwari, R. (2022, December). DIASPORIC CULTURE AND INTERNATIONAL RELATIONS-A HISTORICAL STUDY. In International Conference on Health Science, Green Economics, Educational Review and Technology (Vol. 4, pp. 41-46).

Bhat, R. M. (2022). Historical Review of Indian Constitution. TRADITIONAL JOURNAL OF LAW AND SOCIAL SCIENCES, 1(02), 100-110.

Bhat, R. M., Silllalee, A., & Kandasamy, L. S. (2023). Concepts and Contexts: The Interplay of Philosophy and History in Understanding Human Society. East Asian Journal of Multidisciplinary Research, 2(6), 2581-2590.