THE EFFECT OF ADVERTISING AND PERCEPTION OF QUALITY ON PURCHASE DECISIONS FOR SKINTIFIC CUSHION IN TIKTOK SHOP
Main Article Content
Armanda Fitri Aulia Br Manurung
Mutiara Dwinata
Dedy Dwi Arseto
Mhd Sofian
This study aims to analyze the impact of advertising and perceived quality on purchasing decisions for Cushion Skintific products on TikTok Shop. In the context of the Indonesian market, which is a potential market for the beauty industry, Skintific products, which originate from Canada and are manufactured in China, have succeeded in attracting consumers' attention thanks to the latest skincare technology innovations. The method used in this study is quantitative, with data collection through questionnaires distributed to 100 respondents who are users of Cushion Skintific products. The results of the analysis show that effective advertising and high perceived quality have a significant contribution to purchasing decisions. Sales data recorded a significant increase, especially in December 2024, where sales reached 86,602 pcs. These findings emphasize the importance of creative promotional strategies and positive perceptions of product quality in influencing consumer purchasing decisions, especially among the younger generation who are active on social media. This study provides valuable insights for marketers to continue to improve product quality and advertising intensity in order to maintain attractiveness in a competitive market.
Arianto, N., & Octavia, B. D. A. (2021). Pengaruh Kualitas Pelayanan dan Distribusi terhadap Buying decision. 4(2), 98. https://doi.org/10.32493/drb.v4i2.9867
Dwi Arseto, D. (2023). The Effect Of Influencer Credibility And Digital Advertising On Aqua Brand Purchase Decisions With Satisfaction Customer As A Moderating Variable (Case Study Of Aqua Instagram Followers). International Journal Of Social Science, Educational, Economics, Agriculture Research And Technology (Ijset), 2, 545–553. https://doi.org/10.54443/ijset.v2i9.214
Dianputri, P., & Rosmiati, A. (2020). Strategi Kreatif PerAdvertisementan “ Pined Wearhouse Perigee .” 1(1), 44–66.
Durianto, Darmadi, 2017, Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek, Cetakan XX, PT. Gramedia Pustaka Utama, Jakarta
F. Rahma & E. Saputro. (2024). Pendahuluan Penelitian mengenai keputusan beragam ( Setyawati & Tyas , 2018 ; Hasyyati & Khasanah , 2019 ; Herawati et al ., 2019 ; Ida pembelian menarik diteliti karena sejumlah penelitian sebelumnya menunjukan hasil & Pradanawati , 2021 ; Rosanti , et a. 4(2).
Fajriatin, P., & Muhajirin. (2023). Pengaruh Advertisement dan Program Gratis Ongkir Terhadap Buying decision pada Marketplace Tiktok Shop di Kota Bima. Jurnal Inovasi Dan Tren, 1(2), 71–78.
H. Mulia & Risnawati, L. (2020). Pengaruh Advertisement Dan Kualitas Produk Terhadap Buying decision Studi Kasus Pada CV Cemilan Kunik Garut Jurnal Ekonomi dan Bisnis , Vol . 7 No . 2 September 2020 E - ISSN. 7(2).
Handayani, K. R. &, & Susanti, R. (2024). Pengaruh Perception of Quality Produk , Citra Merek dan Word of Mouth Terhadap Buying decision Produk Perawatan Skintific. 3(3).
Indriani, Y., Salim, E., & Husna, N. (2025). Pengaruh Promosi , Advertisement Dan Variety Seeking Behavior Terhadap Buying decision Pada Brand Skincare Ms Glow. 02(03), 1755–1758.
Kusumadewi, N., & Sopiyan, P. (2023). Pengaruh Advertisement Media Sosial, Word of Mouth, Dan Perception of Quality Terhadap Buying decision. Entrepreneur: Jurnal Bisnis Manajemen Dan Kewirausahaan, 4(1), 143–153. https://doi.org/10.31949/entrepreneur.v4i1.3576
Kotler, P., & Keller, K. L. (2020). Marketing Management (15th ed.). Pearson Pretice Hall.
Laraswati, C., & Harti, H. (2022). Pengaruh Perception of Quality, Citra Merek Dan Etnosentrisme Konsumen Terhadap Minat Pembelian Produk Somethinc. Jurnal Ekobis : Ekonomi Bisnis & Manajemen, 12(2), 185–196. https://doi.org/10.37932/j.e.v12i2.564
Mudfarikah, R., & Dwijayanti, R. (2021). Pengaruh kualitas layanan dan harga terhadap minat beli ulang Rizky Volume 13 Issue 4 ( 2021 ) Pages 654-661 Jurnal Manajemen Issn : 0285-6911. https://doi.org/10.29264/jmmn.v13i4.10161
Mustaking, & Said, M. (2020). The Effect of Perceived Quality, Perceived Sacrifice and Perceived Risk on Customers’ Perception of Product Value for Electronic Product. Pinisi Discretion Review, 3(2), 225–242. https://ojs.unm.ac.id/UDR/article/view/13658/7964
Neri, M., Neto, F., Sarto, J., Castelo, F., Lages, J., & Castro, D. C. (2021). Experience with Brands and Perceived Quality in Most Remembered Medicines. September. https://doi.org/10.7867/1980-4431.2021v26n3p41-53
Pipih Sopiyan. (2021). Pengaruh Perception of Quality Dan Diferensiasi Produk Terhadap Buying decision. Jurnal Co Management, 3(2), 471–478. https://doi.org/10.32670/comanagement.v3i2.417
Senavirathne, T. N., & Kumaradeepan, V. (2020). Evaluation Of Consumer Attitudes Towards Purchase Intention On Women’s Skincare Products in Sri Lanka: Special Reference To Anuradhapura District. Journal of Business Management, 03(01), 84–97.
Simanjuntak. (2020). Pengaruh Advertisement, Kualitas Layanan Dan Kepercayaan Merek Terhadap Minat Beli Pada Toko Online Lazada. E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 13(1), 1–12. https://doi.org/10.51903/e-bisnis.v13i1.143
Sugiyono. (2020). Metode Penelitian Kombinasi (Mix Methods). Penerbit : Alfabeta, Bandung.
Supiyandi, A., Hastjarjo, S., Slamet, Y., & Tengah, J. (2022). Influence of Brand Awareness , Brand Association , Perceived Quality , and Brand Loyalty of Shopee on Consumers ’ Purchasing. 16(1), 9–18.
Yuvira, I. A., Siregar, M. Y., & Sabrina, H. (2021). Pengaruh Harga Dan Diferensiasi Produk Terhadap Buying decision Sepeda Motor Suzuki Satria Fupada Suzuki. Jurnal Ilmiah Manajemen dan Bisnis ( JIMBI . 2(1), 81–85. https://doi.org/10.31289/jimbi.v2i1.485
