INCREASING THE CAPACITY OF GAMPONG'S BUSINESS ENTITY (BUMG) IN AN EFFORT TO IMPROVE COMMUNITY WELFARE IN LANGSA CITY
Main Article Content
Afrah Junita
Puty Andiny
Tuti Meutia
Ellidar
BUMG is one of the important considerations for channeling village community initiatives in developing village potential, managing and utilizing the potential of village natural resources, optimizing human resources (village residents) in their management, and the existence of capital participation from the village government in the form of financing and gampong wealth that submitted to be managed as part of BUMG. Through the development of gampong potentials accompanied by community participation in managing BUMG, it will encourage the village economy and create village economic independence. However, ironically, of the 66 BUMGs, only 30 are active and the rest are in suspended animation. According to the Head of BUMDes, the Gampong Community Empowerment Agency (BPMG) of Langsa City, the BUMDes have no creative ideas, so they do not have market competitiveness, and the weak resources that master technology, so they cannot connect the products produced by BUMG with the market by using technology. The results showed that Langsa City BUMG is in the first quadrant, namely the Strategy Quadrant for Supporting Aggressive Strategy where this quadrant is a very profitable situation because it is supported by strengths and opportunities so that it can take advantage of existing opportunities. The strategy taken is to support an aggressive growth policy (growth oriented strategy). Weak resources that master technology so that they cannot connect the products produced by BUMG with the market by utilizing technology. The results showed that Langsa City BUMG is in the first quadrant, namely the Strategy Quadrant for Supporting Aggressive Strategy where this quadrant is a very profitable situation because it is supported by strengths and opportunities so that it can take advantage of existing opportunities. The strategy taken is to support an aggressive growth policy (growth oriented strategy). Weak resources that master technology so that they cannot connect the products produced by BUMG with the market by utilizing technology. The results showed that Langsa City BUMG is in the first quadrant, namely the Strategy Quadrant for Supporting Aggressive Strategy where this quadrant is a very profitable situation because it is supported by strengths and opportunities so that it can take advantage of existing opportunities. The strategy taken is to support an aggressive growth policy (growth oriented strategy). The results showed that Langsa City BUMG is in the first quadrant, namely the Strategy Quadrant for Supporting Aggressive Strategy where this quadrant is a very profitable situation because it is supported by strengths and opportunities so that it can take advantage of existing opportunities. The strategy taken is to support an aggressive growth policy (growth oriented strategy). The results showed that Langsa City BUMG is in the first quadrant, namely the Strategy Quadrant for Supporting Aggressive Strategy where this quadrant is a very profitable situation because it is supported by strengths and opportunities so that it can take advantage of existing opportunities. The strategy taken is to support an aggressive growth policy (growth oriented strategy).
Danaresa, W., and Herawati, NR, 2018. Strategy for Development of Tirta Mandiri Village Owned Enterprises Ponggok Ponggok Village, Klaten Regency, Central Java. Journal of Politics and Government Studies, 7(1), 191-120.
Hamda, SA, 2019. Analysis of the Development of Owned Enterprises (BUMNag) in Nagari Tabek Panjang, Baso District. Dissertation. Padang: Andalas University.
Kurniasih, D., Setyoko, PI and Wijaya, SS, 2019. Determinants of Successful Implementation of the Strategy for Development of Village Owned Enterprises in Banyumas Regency. Scientific Journal of Wahana Bhakti Praja, 9(2), 134-143.
Mayu, WI, and Adlin A., 2016. Factors Inhibiting the Growth and Development of Village Owned Enterprises in Pematang Tebih Village, Ujung Batu District, Rokan Hulu Regency, 2014- 2015. Online Journal of Students of the Faculty of Social and Political Sciences, Riau University, 3(2), 1-11.
Rangkuti, F., 2018. SWOT Analysis of Business Case Dissecting Techniques. Jakarta: Gramedia Pustaka Utama Sugiyono, 2016. Research Methods Quantitative, Qualitative, and R&D Approaches. Bandung: Alphabeta.
Widiastuti, A. and Nurhayati, AS, 2019. Factors Influencing the Development of the Ngaggring Sleman Tourism Village. WONY Scientific Journal, 1(1)1, -10.
Afrah Junita, Universitas Samudra Langsa
<strong>International Review of Practical Innovation, Technology And Green Energy (IRPITAGE)</strong> is a scientific journal that presents the results of scientific works sourced from Community Service in Indonesia. Contains All Forms of Novelty Innovations in both scientific science and technology, as well as issues of limited energy and the social environment in society.This journal is intended as a medium for scientific studies of research results from implementation to the community, thoughts and critical-analytic studies on various issues that can be utilized both nationally and internationally. The scientific article is in the form of a study of the implementation of Community Service that can be accounted for and disseminated nationally and internationally. IRPITAGE Journal from Radja Publika as part of the spirit of disseminating knowledge resulting from community service carried out by researchers in Indonesia. The IRPITAGE Journal from Radja Publika provides articles that can be downloaded for free. With a schedule of publications 3 (three) times a year.
