ANALYSIS OF GOVERNMENT'S ELECTRONIC MONEY POLICES IMPACT ON THE PEOPLE OF TEBING TINGGI CITY'S DECISION ON ELECTRONIC MONEY USAGE
Main Article Content
The aim of this study is to examine the impact of government policy related to electronic money on the decisions of the people of Tebing Tinggi to use electronic money in transactions. There are at least five important government policies related to the usage of electronic money, namely policies for non-cash payment providers registered with Bank Indonesia (BI), policies for applying limits for electronic money storage balances, payment standardization policies, policies for electronic money as a substitute for tickets and policies for disbursing electronic money balances. This research was conducted to the people of Tebing Tinggi with 399 samples. Sampling using simple random sampling technique. The type of data used in this study is primary data collected using questionnaire. Methods of data analysis is using multiple linear regression analysis method. The results of the analysis show that the policies of non-cash payment providers registered with BI, policies for applying limits on electronic money storage balances, payment standardization policies, and policies for partial disbursement of electronic money balances have a positive and significant impact on the decision of the people of Tebing Tinggi to use electronic money. Meanwhile, the electronic money policy as a substitute for tickets has a positive effect but not significant.
Arianto, N., & Difa, S. A. (2020). Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada PT Nirwana Gemilang Property. Jurnal Disrupsi Bisnis : Jurnal Ilmiah Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang, 3(2), 108–119.
Bank Indonesia, B. (2021). Laporan Perekonomian Provinsi Sumatera Utara Mei 2021.
Brahmana, R. S., & Nasution, M. I. P. (2020). Penerapan Keamanan Keuangan Dalam Aplikasi E-Money. Jurnal Manajemen Dan Inovasi (MANOVA), 3(1), 46–52. http://jurnalfebi.uinsby.ac.id/index.php/MANOVA/article/view/201
Collyn, D., & Zalukhu, R. S. (2021). Determinant Analysis of Tebing Tinggi Low Public Interest on Using Electronic Money. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(4), 7753–7766.
Fauzan, A., & Rohman, A. (2019). Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Sepeda Motor Kawasaki. Jurnal Ekobis : Ekonomi Bisnis & Manajemen, 9(2), 104–113.
Hendarsyah, D. (2020). Analisis Perilaku Konsumen Dan Keamanan Kartu Kredit Perbankan. JPS (Jurnal Perbankan Syariah), 1(1), 85–96.
Huan, H., & Lijun, Z. (2019). Research on Consumer’s Purchase Decision. Advances in Social Science, Education and Humanities Research 3rd International Conference on Education, Culture and Social Development (ICECSD 2019), 344, 451–464.
Indonesia, B. (2018). Peraturan Bank Indonesia tentang Uang Elektronik.
Karundeng, N., Kalangi, J. A. F., & Walangitan, O. F. C. (2019). Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Pada Home Industri Pia Deisy Desa Kapitu Kecamatan Amurang Barat. Jurnal Administrasi Bisnis, 8(2), 83–90.
Kotler, P., & Keller, K. L. (2012). Manajemen Pemasaran. Erlangga.
Kotler, P., & Keller, K. L. (2013). Manajemen Pemasaran. Erlangga.
Mawardi, L., & Widyono, M. F. (2018). Sistem Penyewaan Kartu Uang Elektronik Sebagai Solusi Antrian di Loket. Prosiding Nasional Rekayasa Teknologi Industri Dan Informasi XIII Tahun 2018 (ReTII), 111–114.
Sangadji, E. M., & Sopiah. (2013). Perilaku Konsumen. Andi.
Sari, S. P. (2020). Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen. Psikoborneo: Jurnal Ilmiah Psikologi, 8(1), 147–155.
Setiawan, R. (2020). Pengaruh Kualitas Produk dan Promosi Terhadap Minat Beli Yang Berdampak Pada Keputusan Pembelian Pada Pelanggan Aprilia Bakery. Jurnal Pemasaran Kompetitif, 3(3), 59–65.
Sitorus, R. F., & Sulistyowati, E. (2018). Perlindungan Hukum Pemegang Kartu Uang Elektronik Ketika Hilang. Jurnal Novum, 5(2), 179–186.
Wahyudi, D. B., & Parsa, I. W. (2020). Tanggung Jawab Penerbit , E-Money Sebagai Alat Pembayaran Non Tunai Apabila Terjadi Kerugian Pada Pengguna E-Money. Kertha Desa, 8(4), 71–76.
Widiastuti, A. (2016). Penggunaan Sistem Pembayaran Elektronik Untuk Pembayaran Transportasi Umum Di Jabodetabek: Studi Kasus Pengguna Electronic Ticketing Transjakarta Dan Commuter Line. Jurnal Ilmiah Mahasiswa FEB, 4(2), 1–13. https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/2723
Yenni Mariani Sinurat, STIE Bina Karya, Tebing Tinggi, Indonesia
<strong>International Review of Practical Innovation, Technology And Green Energy (IRPITAGE)</strong> is a scientific journal that presents the results of scientific works sourced from Community Service in Indonesia. Contains All Forms of Novelty Innovations in both scientific science and technology, as well as issues of limited energy and the social environment in society.This journal is intended as a medium for scientific studies of research results from implementation to the community, thoughts and critical-analytic studies on various issues that can be utilized both nationally and internationally. The scientific article is in the form of a study of the implementation of Community Service that can be accounted for and disseminated nationally and internationally. IRPITAGE Journal from Radja Publika as part of the spirit of disseminating knowledge resulting from community service carried out by researchers in Indonesia. The IRPITAGE Journal from Radja Publika provides articles that can be downloaded for free. With a schedule of publications 3 (three) times a year.