ANALYSIS OF THE IMPACT OF THE IMPLEMENTATION OF MICE (Meeting, Incentive, Convention and Exhibition) ON INCREASING SALES AND MARKET DEVELOPMENT FOR MSME PLAYERS IN TEBING TINGGI CITY IN THE ERA INDUSTRIAL REVOLUTION 4.0
Main Article Content
Dedy Dwi Arseto
Hermanto Hutagalung
This study aims to determine the impact of MICE (Meeting, Incentive, Convention and Exhibition) on increasing sales and market development for MSME players in Tebing Tinggi City in the Industrial Revolution Era 4.0. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to MSME actors in the city of Tebing Tinggi who participated in MICE as many as 80 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicolonearity test, heteroscedasticity test, simple linear regression analysis, hypothesis testing, namely the T test. The results of SPSS in this study, namely MICE (Meeting, Incentive, Convention and Exhibition) have an effect on increasing sales and market development for players MSMEs in Tebing Tinggi City in the Industrial Revolution 4.0 Era.
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Dedy Dwi Arseto, STIE Bina Karya
<strong>International Review of Practical Innovation, Technology And Green Energy (IRPITAGE)</strong> is a scientific journal that presents the results of scientific works sourced from Community Service in Indonesia. Contains All Forms of Novelty Innovations in both scientific science and technology, as well as issues of limited energy and the social environment in society.This journal is intended as a medium for scientific studies of research results from implementation to the community, thoughts and critical-analytic studies on various issues that can be utilized both nationally and internationally. The scientific article is in the form of a study of the implementation of Community Service that can be accounted for and disseminated nationally and internationally. IRPITAGE Journal from Radja Publika as part of the spirit of disseminating knowledge resulting from community service carried out by researchers in Indonesia. The IRPITAGE Journal from Radja Publika provides articles that can be downloaded for free. With a schedule of publications 3 (three) times a year.
