THE EFFECT OF CREATIVITY, BUSINESS LOCATION AND HALAL LABELS ON THE INCOME OF SALE BANANA BUSINESS ACTORS IN EAST ACEH
Published:
2026-04-18Downloads
Abstract
This study aims to determine the effect of creativity, business location, and halal labeling on the income of banana sales business actors in East Aceh. The research sample amounted to 35 respondents of banana sale business actors. The data were analyzed using multiple linear regression and the results showed that the creativity variable (X1) had a positive and significant effect, business location (X2) and halal label (X3) had no significant effect on the income of banana sale business actors in East Aceh. So this research contributes to efforts to increase the income of banana sales business actors through strengthening creativity optimally. The implication of this research is that the higher the creativity of business actors in products, services, and innovation, the greater the potential to increase banana sales business income in East Aceh.
Keywords:
Creativity Business Location Halal Label IncomeReferences
Agustinawati, A. (2024, January). Economic Productivity Of Female Entrepreneurs In The Culinary Tourism In Aceh. In Proceedings of Malikussaleh International Conference On Education Social Humanities And Innovation (Miceshi) (Vol. 1, pp. 0061-0061).
Agustinawati, A., Bahri, H., Samsidar, S., & Yusuf, M. (2024). Bouquet Making as a Creative Business Opportunity for Teenagers in Blang Bayu Village, Syamtalira Bayu District, North Aceh Regency. Journal of Economic and Social Service (JPES), 3(1), 43-46.
Agustinawati, A., Suhani, C. I., & Yusuf, M. (2024). Training in Banana Debog Processing as an Entrepreneurial Opportunity for Young Women in Gampong Meunasah Ujong Kulam Matang Kuli. Journal of Creative Service (JPeK), 3(2), 25-29.
Agustinawati, S., Bahri, H., & Juliana, P. (2021). The Influence of Customer-Centric Strategy on Tourist Satisfaction. International Journal of Economic Business, Accounting, Agriculture, Management, and Sharia Administration, 1(2), 347-354.
Agustinawati, A. (2016). Analysis of the Effect of Service Quality on Customer Satisfaction in the Culinary Business Using the SERVQUAL Approach. Visionary & Strategic Journal, 5(2).
Aji, AW, and Listyaningrum, SP (2021). The Influence of Business Capital, Business Location, and Information Technology on MSME Income in Bantul Regency. JIAI (Indonesian Accounting Scientific Journal), 6(1).
Arida, A., Mujiburrahmad, M., & Anwar, S. (2019). Analysis of Superior Food Crop Commodities in East Aceh Regency. AGRIFO Journal. Vol, 4(1).
Arlena. WM (2023). Five Regions of Aceh: Main Pillars of Agriculture Driving the Local Economy. Indonesian Journal of Agriculture and Agribusiness.
Asrarul Aini, TMN (2018). Profitability of Banana Chips Business in Lhok Nibong Village, Pante Bidari District, East Aceh Regency. Agricultural Journal, 2 (6):553.
Carlina, G., & Ekowati, S. (2022). The Influence of Creativity and Innovation on Consumer Purchase Interest of O'Boss Meatballs in Bengkulu City. Ekombis Review: Scientific Journal of Economics and Business, 10(2), 599-608.
Desmayonda, Ananda, and Arlin Ferlina. 2019. “The Influence of Halal Labels on Purchasing Decisions with Religiosity as an Intervening Variable at Mujigae Resto Bandung.
Entrialgo, M., and Iglesias, V. (2020). Entrepreneurial intentions among university students: The moderating role of creativity. Eur. Manag. Rev. 17, 529–542. doi: 10.1111/emre.12386
Ghozali, Imam. 2018. Multivariate Analysis Application with IBM SPSS 25 Program. Diponegoro University Publishing Agency.
Hafiz, & Satrianto. (2022). The Effect of Capital and Production Costs on the Revenue of PT Minang Sukses Sejahtera. JKEP: Journal of Economic and Development Studies, Volume 4, Number 2, June 2022, Pages 37-44.
Hafiz, & Satrianto. (2022). The Effect of Capital and Production Costs on the Revenue of PT Minang Sukses Sejahtera. JKEP: Journal of Economic and Development Studies, Volume 4, Number 2, June 2022, Pages 37-44.
Hasniar, AR, & Jumriani. (2025). Mediation of Purchasing Decisions Based on Halal Labels on the Income of Food and Beverage MSMEs in Watampone. Journal of Economics, Management, and Accounting, Vol. 4, No. 2.
Hidayat, T. (2020). Analysis of the Influence of Product, Price, Promotion, and Location on Purchasing Decisions. Journal of Management Science, 17(2), 109-119.
Khaeria, AN, Luh Putu Tirta Murthi, N., Putra Triadji, T., & Yoan Nurotul Azizah, C. (2023). Income and Expenses. Multidisciplinary Scientific Journal, 2(2).
Maulana, N., & Fitri, Y. (2023). Implementation of Corporations, Capacity and Financing of Creative Economy-Based MSMEs as Economic Drivers in Aceh. Jurnal Cendikia Niaga (JCN), 7(2), 109-120.
Muhtarom, A., Syairozi, MI, & Yonita, HL (2022). Analysis of Perception of Price, Location, Facilities, and Service Quality on Customer Loyalty Mediated in Purchasing Decisions (Case Study at SKCK MSME (Culinary Station Canditunggal Kalitengah)Structural Equation Modeling (SEM) Method-Partial Least. EKOMBIS REVIEW: Scientific Journal of Economics and Business, 10(S1), 391-402.
Rohim, AN, & Priyatno, PD (2021). Consumption Patterns in the Implementation of a Halal Lifestyle. Maro: Journal of Islamic Economics and Business, 4(2), 26–35.
Sitepu. (2019). Developing Student Writer Creativity. Guepedia Publisher.
Subhan, M., Sinurat, M., Lilinesia, L., & Simanjuntak, A. (2021).The culinary sector MSME survival strategy in an effort to restore populist economy based on the creative industry during the Covid-19 pandemic. Management Research and Behavior Journal,1(1), 7-14.
Susanti, D. (2021). The Influence of Product Quality on Consumer Interest in Purchasing Tupperware Products at the Griya Tika Utama Housing Complex in Pekanbaru. Menara Ekonomi, 3(5), 23–32.
Susilawati, C., & Joharudin, A. (2023). Halal Labeling and Purchase Intention on Non-Food Halal Products.
Tri Winda Saputri. (2023). Entrepreneurial Motivation and Creativity. Journal of Creative Student Research (JCSR), Vol.1, No.2.
Wijaya, WR, & Handoyo, SE (2023). The Influence of Social Media, Creativity, and Motivation on the Success of Culinary MSMEs in North Jakarta. Journal of Managerial and Entrepreneurship, 5(3), 797-804.
Yuyun. (2021). Analysis of Working Capital and Financial Management on the Income of Micro, Small, and Medium Enterprises (MSMEs) (Case Study of MSME Chicken Nobon Samarinda). Borneo Studies and Research, 2(2), 1261-1269.
License
Copyright (c) 2026 Rahmatillah, Agustinawati, M. Subhan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
