OPTIMIZATION OF HUMAN RESOURCE MANAGEMENT IN THE CREATIVE INDUSTRY IN BANDUNG
Published:
2023-02-28Downloads
Abstract
This study discusses the optimization of human resource management in the creative industry in Bandung. The creative industry is one of the important sectors that supports economic growth, innovation, and employment opportunities. Bandung, as one of Indonesia’s creative cities, has strong potential in various creative subsectors such as fashion, culinary, design, digital media, music, and visual arts. However, the rapid development of the creative industry also creates challenges in managing human resources effectively. This study uses a qualitative descriptive method through literature review, observation, and analysis of human resource management practices in creative businesses. The results show that the optimization of human resource management is essential to improve employee productivity, creativity, innovation, and business competitiveness. Key aspects that need to be optimized include recruitment and selection, training and development, employee motivation, leadership, performance evaluation, work environment, and employee retention. Creative businesses in Bandung need to implement flexible but structured human resource management strategies to support creative talent and sustainable business growth. This study concludes that effective human resource management can strengthen the competitiveness of Bandung’s creative industry and contribute to the development of the local creative economy.
Keywords:
human resource management creative industry Bandung employee development innovation competitivenessReferences
Armstrong, M. (2020). Armstrong’s handbook of human resource management practice (15th ed.). Kogan Page.
Bandung Creative City Forum. (n.d.). Bandung creative city development and creative community movement. Bandung Creative City Forum.
Becker, G. S. (1993). Human capital: A theoretical and empirical analysis, with special reference to education (3rd ed.). University of Chicago Press.
Dessler, G. (2020). Human resource management (16th ed.). Pearson.
Florida, R. (2002). The rise of the creative class: And how it’s transforming work, leisure, community and everyday life. Basic Books.
Hasibuan, M. S. P. (2019). Manajemen sumber daya manusia. Bumi Aksara.
Mangkunegara, A. A. A. P. (2017). Manajemen sumber daya manusia perusahaan. Remaja Rosdakarya.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2021). Human resource management: Gaining a competitive advantage (12th ed.). McGraw-Hill Education.
Pemerintah Kota Bandung. (2021). Pengembangan ekonomi kreatif Kota Bandung. Pemerintah Kota Bandung.
Raharja, S. J., & Natari, S. U. (2020). Development strategy of Bandung creative city through the performance improvement of creative industries. Review of Integrative Business and Economics Research, 9(1), 394–403.
Robbins, S. P., & Judge, T. A. (2019). Organizational behavior (18th ed.). Pearson.
Schuler, R. S., & Jackson, S. E. (2014). Human resource management and organizational effectiveness: Yesterday and today. Journal of Organizational Effectiveness: People and Performance, 1(1), 35–55.
Simamora, H. (2016). Manajemen sumber daya manusia. STIE YKPN.
UNESCO. (n.d.). Bandung: Creative City of Design. UNESCO Creative Cities Network.
Wright, P. M., & McMahan, G. C. (2011). Exploring human capital: Putting human back into strategic human resource management. Human Resource Management Journal, 21(2), 93–104.
License
Copyright (c) 2023 Yani Restiani Widjaja
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
