ANALYSIS OF THE IMPACT OF HUMAN RESOURCE COMPETENCE, COMPETITIVE ADVANTAGE AND TRAINING ON THE PERFORMANCE OF MSMEs (A CASE STUDY OF MSMEs IN MEDAN CITY)
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2026-11-04Downloads
Abstract
The purpose of this study is to examine and analyze the influence of human resource (HR) competence, competitive advantage, and training on the performance of MSMEs (a case study of MSMEs in the city of Medan), both partially and simultaneously. This study employs a quantitative approach with a sample of 100 MSME owners/operators in Medan. Data collection techniques included questionnaires, interviews, and observations. Data analysis methods used consist of descriptive analysis, research instrument testing, classical assumption testing, multiple linear regression analysis, partial testing, simultaneous testing, and the determination of the coefficient of determination. The results indicate that HR competence has a positive and significant effect on MSME performance. Competitive advantage also has a positive and significant effect on MSME performance. Training, however, does not have a significant effect on MSME performance. Simultaneously, HR competence, competitive advantage, and training collectively have a positive and significant effect on MSME performance.
Keywords:
Human Resource Competence Competitive Advantage Training, MSME PerformanceReferences
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