SNACKABLE CONTENT CREATION IN THE DIGITAL AGE: A CASE STUDY OF SOCIAL MEDIA CONTENT PRODUCTION AT NET TV
Main Article Content
Dinda Deva Ferdinandus
Silvanus Alvin
This study explores the effective utilization of social media to promote TV programmes, specifically focusing on NET Mediatama Televisi (Net TV) in Indonesia. The COVID-19 pandemic has led to an increase in social media usage, making it an ideal platform to promote TV programmes. The case study design was used, and data was collected through observation and physical artifacts. The analysis identified that NET TV encourages content creators to create snackable and interactive content to promote their programmes effectively. This study highlights the importance of social media in promoting TV programmes and the need for media companies to adapt to changing audience behavior.
Alvin, S. (2018). MEREK DESTINASI WISATA DALAM SITUS DINAS PARIWISATA NTT: ANALISIS SEMIOTIKA PEMASARAN LAURA OSWALD. National Conference of Creative Industry, 794–811.
Alvin, S. (2022a). Pariwisata Metaverse Indonesia dalam Kacamata Gen-Z. In T. H. Rachmad (Ed.), Ruang Pariwisata (pp. 89–108). Inteligensia Media (Intrans Publishing Group).
Alvin, S. (2022b). Penerapan Integrated Marketing Communication (IMC) di Situs Judi Online Bandar55. Jurnal Komunikasi, 16(2). https://doi.org/https://doi.org/10.21107/ilkom.v16i2.14389
Alvin, S. (2022c). Potensi Metaverse dalam Komunikasi Politik. Kompas.Com. https://nasional.kompas.com/read/2022/02/16/06000021/potensi-metaverse-dalam-komunikasi-politik?_ga=2.248427023.921296176.1680568537-995972332.1644909963
Atherton, J. (2019). Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement. Kogan Page.
Bustani, B., Khaddafi, M. ., & Nur Ilham, R. (2022). REGIONAL FINANCIAL MANAGEMENT SYSTEM OF REGENCY/CITY REGIONAL ORIGINAL INCOME IN ACEH PROVINCE PERIOD YEAR 2016-2020. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(3), 459–468. https://doi.org/10.54443/ijerlas.v2i3.277.
Durmaz, Y., & Efendioglu, I. H. (2016). Travel from Traditional Marketing to Digital Marketing. Global Journal of Management and Business Research, 35–40. https://doi.org/10.34257/GJMBREVOL22IS2PG35
Falahuddin, F., Fuadi, . F., Munandar, M., Juanda, R. ., & Nur Ilham, R. . (2022). INCREASING BUSINESS SUPPORTING CAPACITY IN MSMES BUSINESS GROUP TEMPE BUNGONG NANGGROE KERUPUK IN SYAMTALIRA ARON DISTRICT, UTARA ACEH REGENCY. IRPITAGE JOURNAL, 2(2), 65–68. https://doi.org/10.54443/irpitage.v2i2.313.
Fauzi, E. P., Fasta, F., Nathan, R. J., & Jeong, S. W. (2022). MODERN MUSLIMAH IN MEDIA: A STUDY OF RECEPTION ANALYSIS IN “SALIHA” PROGRAM ON NET TV. ASPIRATION Journal, 1(2), 136–158. https://doi.org/10.56353/aspiration.v1i2.19
Geovani, I. ., Nurkhotijah, S. ., Kurniawan, H. ., Milanie, F., & Nur Ilham, R. . (2021). JURIDICAL ANALYSIS OF VICTIMS OF THE ECONOMIC EXPLOITATION OF CHILDREN UNDER THE AGE TO REALIZE LEGAL PROTECTION FROM HUMAN RIGHTS ASPECTS: RESEARCH STUDY AT THE OFFICE OF SOCIAL AND COMMUNITY EMPOWERMENT IN BATAM CITY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 1(1), 45–52. https://doi.org/10.54443/ijerlas.v1i1.10.
Han, X., Wang, L., & Fan, W. (2023). Cost-Effective Social Media Influencer Marketing. INFORMS Journal on Computing, 35(1), 138–157. https://doi.org/10.1287/ijoc.2022.1246
Haqqu, R. (2020). Era Baru Televisi dalam Pandangan Konvergensi Media. Rekam, 16(1), 15–20. https://doi.org/10.24821/rekam.v16i1.3721
Ilham, Rico Nur. et all (2019). Comparative of the Supply Chain and Block Chains to Increase the Country Revenues via Virtual Tax Transactions and Replacing Future of Money. International Journal of Suplly Management.Volume 8 No.5 August 2019.
Ilham, Rico Nur. et all (2019). Investigation of the Bitcoin Effects on the Country Revenues via Virtual Tax Transactions for Purchasing Management. International Journal of Suplly Management.Volume 8 No.6 December 2019.
Kemp, S. (2021). Digital in Indonesia: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights. We Are Social. https://datareportal.com/reports/digital-2021-indonesia
KIRCOVA, İ., PINARBAŞI, F., & KÖSE, Ş. G. (2020). UNDERSTANDING EPHEMERAL SOCIAL MEDIA THROUGH INSTAGRAM STORIES: A MARKETING PERSPECTIVE. Business & Management Studies: An International Journal, 8(2), 2173–2192. https://doi.org/10.15295/bmij.v8i2.1452
Kominfo. (2022). Terjadi Pergeseran Penggunaan Internet selama Masa Pandemi. Kominfo. https://www.kominfo.go.id/content/detail/26060/terjadi-pergeseran-penggunaan-internet-selama-masa-pandemi/0/berita_satker
Kujur, F., & Singh, S. (2017). Engaging customers through online participation in social networking sites. Asia Pacific Management Review, 22(1), 16–24. https://doi.org/10.1016/j.apmrv.2016.10.006
Kurniawan, M. S., & Rewindinar, R. (2021). Point Coffee’s Digital Communication Strategies Through Post Feeds Instagram @Pointcoffeeid. International Journal of Social Science and Business, 5(4), 528. https://doi.org/10.23887/ijssb.v5i4.37452
Lange, M. (2021). Strategic Content Marketing in the Corporate Newsroom (pp. 49–65). https://doi.org/10.1007/978-3-030-67642-1_5
Lasta Irawan, A. ., Briggs, D. ., Muhammad Azami, T. ., & Nurfaliza, N. (2021). THE EFFECT OF POSITION PROMOTION ON EMPLOYEE SATISFACTION WITH COMPENSATION AS INTERVENING VARIABLES: (Case Study on Harvesting Employees of PT. Karya Hevea Indonesia). International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(1), 11–20. https://doi.org/10.54443/ijset.v1i1.2.
Lee, S., & Kim, E. (2020). Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), 232–249. https://doi.org/10.1080/20932685.2020.1752766
Lewis, R. (2020). “This Is What the News Won’t Show You”: YouTube Creators and the Reactionary Politics of Micro-celebrity. Television & New Media, 21(2), 201–217. https://doi.org/10.1177/1527476419879919
Likdanawati, likdanawati, Yanita, Y., Hamdiah, H., Nur Ilham, R., & Sinta, I. (2022). EFFECT OF ORGANIZATIONAL COMMITMENT, WORK MOTIVATION AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE OF PT. ACEH DISTRIBUS INDO RAYA. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(8), 377–382. https://doi.org/10.54443/ijset.v1i8.41.
Mahfud et all (2020). Developing a Problem-Based Learning Model through E-Learning for Historical Subjects to Enhance Students Learning Outcomes at SMA Negeri 1 Rogojampi. IOP Conf. Series: Earth and Environmental Science 485 (2020) 012014 doi:10.1088/1755-1315/485/1/012014.
Mahfud et all (2021). PEMANFAATAN TRADISI RESIK LAWON SUKU USING SEBAGAI SUMBER BELAJAR SEJARAH LOKAL PADA SMA DI BANYUWANGI. Media Bina Ilmiah Vol.16 No.3 Oktober 2021. http://ejurnal.binawakya.or.id/index.php/MBI/article/view/1294/pdf.
Mahfud, M., Yudiana, I. K., & Sariyanto, S. (2022). HISTORY OF BANYUWANGI KALIKLATAK PLANTATION AND ITS IMPACT ON SURROUNDING COMMUNITIES. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 3(1), 91–104. https://doi.org/10.54443/ijerlas.v3i1.492.
Majied Sumatrani Saragih, M. ., Hikmah Saragih, U. ., & Nur Ilham, R. . (2021). RELATIONSHIP BETWEEN MOTIVATION AND EXTRINSIC MOTIVATION TO ICREASING ENTREPRENEURSHIP IMPLEMENTATION FROM SPP AL-FALAH GROUP AT BLOK 10 VILLAGE DOLOK MASIHUL. MORFAI JOURNAL, 1(1), 1–12. https://doi.org/10.54443/morfai.v1i1.11.
Nur Ilham, R. ., Arliansyah, A., Juanda, R., Multazam, M. ., & Saifanur, A. . (2021). RELATHIONSIP BETWEEN MONEY VELOCITY AND INFLATION TO INCREASING STOCK INVESTMENT RETURN: EFFECTIVE STRATEGIC BY JAKARTA AUTOMATED TRADING SYSTEM NEXT GENERATION (JATS-NG) PLATFORM. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 1(1), 87–92. https://doi.org/10.54443/ijebas.v1i1.27.
Nur Ilham, R., Heikal, M. ., Khaddafi, M. ., F, F., Ichsan, I., F, F., Abbas, D. ., Fauzul Hakim Hasibuan, A. ., Munandar, M., & Chalirafi, C. (2021). Survey of Leading Commodities Of Aceh Province As Academic Effort To Join And Build The Country. IRPITAGE JOURNAL, 1(1), 13–18. https://doi.org/10.54443/irpitage.v1i1.19.
Nur Ilham, R., Arliansyah, A., Juanda, R. ., Sinta, I. ., Multazam, M. ., & Syahputri, L. . (2022). APPLICATION OF GOOD CORPORATE GOVERNANCE PRINCIPLES IN IMPROVING BENEFITS OF STATE-OWNED ENTERPRISES (An Emperical Evidence from Indonesian Stock Exchange at Moment of Covid-19). International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(5), 761–772. https://doi.org/10.54443/ijebas.v2i5.410.
Nur Ilham, R., Likdanawati, L., Hamdiah, H., Adnan, A., & Sinta, I. . (2022). COMMUNITY SERVICE ACTIVITIES “SOCIALIZATION AVOID STUDY INVESTMENT” TO THE STUDENT BOND OF SERDANG BEDAGAI. IRPITAGE JOURNAL, 2(2), 61–64. https://doi.org/10.54443/irpitage.v2i2.312.
Octora, H., & Alvin, S. (2022). Strategi Komunikasi Pemasaran Terpadu Digital Pada Proses Penerimaan Mahasiswa Baru Untar. Profesional: Jurnal Komunikasi Dan Administrasi Publik, 9(2), 261–270. https://jurnal.unived.ac.id/index.php/prof/article/view/3098
Omotosho, B. J. (2023). Small scale craft workers and the use of social media platforms for business performance in southwest Nigeria. Journal of Small Business & Entrepreneurship, 35(2), 181–196. https://doi.org/10.1080/08276331.2020.1764732
Pandesia, A. E., Saerang, I., & Sumarauw, J. (2021). THE INFLUENCE OF PRODUCT QUALITY AND QUALITY OF SERVICE TO CUSTOMER SATISFACTION AT GRIYA PANIKI INDAH MANADO HOUSING. Jurnal Ilmu Sosial Dan Pendidikan, 5(2). https://doi.org/http://dx.doi.org/10.58258/jisip.v5i2.1962
Patton, M. Q. (2014). Qualitative Research & Evaluation Methods. Sage Publication.
Permana, R. S. M., & Mahameruaji, J. N. (2019). STRATEGI PEMANFAATAN MEDIA BARU NET. TV. Jurnal Studi Komunikasi Dan Media, 23(1), 21. https://doi.org/10.31445/jskm.2019.1770
Putri, N. K. W. D., & Alvin, S. (2023). Social Media Activities at Ulam Tawa Restaurant. Indonesian Journal of Business Analytics, 3(2), 261–274. https://doi.org/https://doi.org/10.55927/ijba.v3i2.3420
Rahmaniar, R., Subhan, S., Saharuddin, S., Nur Ilham, R. ., & Anwar, K. . (2022). THE INFLUENCE OF ENTREPRENEURSHIP ASPECTS ON THE SUCCESS OF THE CHIPS INDUSTRY IN MATANG GLUMPANG DUA AND PANTON PUMP. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(7), 337–348. https://doi.org/10.54443/ijset.v1i7.36.
Rico Nur Ilham, Irada Sinta, & Mangasi Sinurat. (2022). THE EFFECT OF TECHNICAL ANALYSIS ON CRYPTOCURRENCY INVESTMENT RETURNS WITH THE 5 (FIVE) HIGHEST MARKET CAPITALIZATIONS IN INDONESIA. Jurnal Ekonomi, 11(02), 1022–1035. Retrieved from http://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/481.
Rizkinaswara, L. (2021). Menkominfo Sebut Pandemi Mempercepat Transformasi Digital. Kominfo. https://aptika.kominfo.go.id/2021/12/menkominfo-sebut-pandemi-mempercepat-transformasi-digital/
Rust, R. T., Rand, W., Huang, M.-H., Stephen, A. T., Brooks, G., & Chabuk, T. (2021). Real-Time Brand Reputation Tracking Using Social Media. Journal of Marketing, 85(4), 21–43. https://doi.org/10.1177/0022242921995173
Safitri, A. A. (2021). Pengaruh Karakteristik Pesan pada Media Sosial dalam Membentuk User Engagement. JURNAL LENSA MUTIARA KOMUNIKASI, 5(2), 128–144. https://doi.org/10.51544/jlmk.v5i2.2434
Sandi, H. ., Afni Yunita, N. ., Heikal, M. ., Nur Ilham, R. ., & Sinta, I. . (2021). RELATIONSHIP BETWEEN BUDGET PARTICIPATION, JOB CHARACTERISTICS, EMOTIONAL INTELLIGENCE AND WORK MOTIVATION AS MEDIATOR VARIABLES TO STRENGTHENING USER POWER PERFORMANCE: AN EMPERICAL EVIDENCE FROM INDONESIA GOVERNMENT. MORFAI JOURNAL, 1(1), 36–48. https://doi.org/10.54443/morfai.v1i1.14.
Sinta, I., Nur Ilham, R. ., Authar ND, M. ., M. Subhan, & Amru Usman. (2022). UTILIZATION OF DIGITAL MEDIA IN MARKETING GAYO ARABICA COFFEE. IRPITAGE JOURNAL, 2(3), 103–108. https://doi.org/10.54443/irpitage.v2i3.467.
Sinurat, M. ., Heikal, M. ., Simanjuntak, A. ., Siahaan, R. ., & Nur Ilham, R. . (2021). PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST WITH CUSTOMER SATISFACTION AS A VARIABLE INTERVENING IN BLACK ONLINE STORE HIGH CLICK MARKET: Case Study on Customers of the Tebing Tinggi Black Market Online Store. MORFAI JOURNAL, 1(1), 13–21. https://doi.org/10.54443/morfai.v1i1.12.
Siste, K., Hanafi, E., Sen, L. T., Christian, H., Adrian, Siswidiani, L. P., Limawan, A. P., Murtani, B. J., & Suwartono, C. (2020). The Impact of Physical Distancing and Associated Factors Towards Internet Addiction Among Adults in Indonesia During COVID-19 Pandemic: A Nationwide Web-Based Study. Frontiers in Psychiatry, 11. https://doi.org/10.3389/fpsyt.2020.580977
Tarsakoo, P., & Charoensukmongkol, P. (2019). Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand. Journal of Asia Business Studies, 14(4), 441–461. https://doi.org/10.1108/JABS-07-2018-0204
Utami, N. F., & Yuliati, N. (2022). Pemanfaatan Media Sosial Instagram sebagai Media Informasi. Bandung Conference Series: Public Relations, 2(2). https://doi.org/10.29313/bcspr.v2i2.3334
Verenia, & Alvin, S. (2022). Personal Branding Strategy For Celebrity Doula On Social Media: Case Study on Instagram@ jamilatus. sadiyah. Communication, 12(2), 124–136.
Wayan Mertha, I. ., & Mahfud, M. (2022). HISTORY LEARNING BASED ON WORDWALL APPLICATIONS TO IMPROVE STUDENT LEARNING RESULTS CLASS X IPS IN MA AS’ADIYAH KETAPANG. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 2(5), 507–612. https://doi.org/10.54443/ijerlas.v2i5.369.
Winata, J. N., & Alvin, S. (2022). Strategi Influencer Marketing Dalam Meningkatkan Customer Engagement (Studi Kasus Instagram Bonvie. id). Jurnal Kewarganegaraan, 6(2), 4262–4272. http://journal.upy.ac.id/index.php/pkn/article/view/3702
Yasmin, A., & Alvin, S. (2023). Digital Marketing Activities at IDEMU by Vivere. Jurnal Ekonomi Dan Bisnis Digital, 2(2), 507–522. https://doi.org/https://doi.org/10.55927/ministal.v2i2.3386
Yin, R. K. (2018). Case Study Research and Applications. Sixth Edition. Sage Publication.
Yoedtadi, M. G., & Hapsari, Z. (2020). PEMANFAATAN MEDIA SOSIAL DI TELEVISI GRUP MNC. Lontar, 8(1). https://doi.org/https://doi.org/10.30656/lontar.v8i1.1540.
Yusuf Iis, E., Wahyuddin, W., Thoyib, A., Nur Ilham, R., & Sinta, I. (2022). THE EFFECT OF CAREER DEVELOPMENT AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE WITH WORK MOTIVATION AS INTERVENING VARIABLE AT THE OFFICE OF AGRICULTURE AND LIVESTOCK IN ACEH. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(2), 227–236. https://doi.org/10.54443/ijebas.v2i2.191.
Dinda Deva Ferdinandus, Universitas Multimedia Nusantara
