STRATEGY INCREASING FOREIGN INVESTMENT  IN MEDAN CITY

Nana Gustiana; Isfenti Sadalia; Sukaria Sinulingga

doi:10.54443/ijebas.v3i3.918

STRATEGY INCREASING FOREIGN INVESTMENT IN MEDAN CITY

Nana Gustiana

Isfenti Sadalia

Sukaria Sinulingga

Weak economic growth and low foreign investment coming into Medan City from 2018-2022 are the basis for selecting an effective strategy to be implemented in Medan City. This study aims to identify and analyze the factors and formulate an effective strategy for increasing foreign investment in the city of Medan. The method used in this study is the SWOT analysis method (Strength, Weakness, Opportunity, and Threats) and AHP (Analytical Hierarchy Process) analysis. The results of the research analysis show that there are several strategies for increasing foreign investment in Medan City, namely: First, increasing the upstream-downstream industry partnership integration scheme in Medan City (0.415). Second, the preparation of regional incentive facility policies through the establishment of regional regulations (0.321). Third, developing green investment (green investment) in the city of Medan (0.136). Fourth, increasing information technology-based innovation to support potential leading sectors (0.128).

Keywords: Medan City, Investment, Strategy

Abrele, David F. 1966. A Classification Of Social Movements. Chicago: Aldine Publishing Aberle Co.

Astuty, Fuji. 2018. Analysis of Foreign Direct Investment and Factors Affecting It in Indonesia. Prima Management Journal.Indonesian Prima University.ISSN 2088-6128.Volume VIII, Number II. 2018 year.

Burnett Taylor, Edward. 1988. Wayang, Indonesian Culture and Pancasila. Jakarta: University of Indonesia Publisher.

David, Fred R. 2009. Strategic Management Concepts.Book 1.SalembaEmpat Publisher. Jakarta.

Dunning, John H. 1993.Multinational Enterprises and the Global Economy. England: Addison Wesley.

Dye, R. Thomas. 1987. Understanding Public Policy. London, Prentice-Hall International (UK) Limited.

Harrord, Domar. 1957. Model of Economic Growth. PT. King of GrafindoPustaka. Jakarta.

Jason, Ferdinand.,& Tan, David. 2022. Legal Certainty for Foreign Investors Regarding the Unconstitutional Job Creation Law. Batam International University.ISSN 2622-7045. Volume 4, Issue 3. March 2022.

Jhingan, ML 1975. Development and Planning Economics, Jakarta, Rajawali Press.

Kambono, Herman.,&Indrawati, Elizabeth M. 2020. Effects of Foreign Investment and Domestic Investment on Indonesia's Economic Growth.Accounting journal.Maranatha Christian University. ISSN 2598-4977. Volume 12, Number 1. May 2020.

Keynes, John M. 1936. The General Theory of Employment, Interest and Money, New York, Harcourt Brace.

Komadin, Hartoyo, Sri.,& Hakim, DediBudiman. 2013. Strategy for Increasing Investment in Indramayu Regency. Journal of Regional Development Management.Bogor Agricultural Institute. Volume 5, Number 1. June 2013.

Medan City in Numbers.The Central Bureau of Statistics for the City of Medan.2018-2022.

Krugman, Paul. R And Maurice Obstfield. 1991. International Economics Theory and Policy. Translation by Faisal H. Basri, Pau-Ui and New York Economics.

Malahayatie. 2020. Strategy to Increase Investment in Aceh Province for the 2010-2016 Period. North Sumatra State Islamic University.

Noor, Henry Faizal. 2007. Managerial Economics. First Edition.PT. King of GrafindoPersada. Jakarta.

Parhusip, Jadiaman. 2019. Application of the Analytical Hierarchy Process (AHP) Method in the Design of a Decision Support System for the Selection of Candidates for Recipients of Non-Cash Food Assistance (BPNT) in the City of Palangka Raya. Journal of Information Technology Journal of Science and Application of Informatics Engineering. 13(2), pp. 18–29.

Grab it, Freddy. 2020. Techniques for Dissecting SWOT Analysis Business Cases How to Calculate Weights, Ratings, and OCAI. Publisher PT. Main Library Gramedia. Jakarta.

Saaty, Thomas L. 2008. Decision Making With Analytical Hierarchy Process.International Journal ServiceScience. Volume 1, Number 1. Pages 83-98.

Satibi, Ivan. 2020. Strengthening Regional Investment Policy in Tasikmalaya Regency. Journal of Academia Praja.Bandung Pasundan University.Volume 3 Number 1. February 2020.

Sekaran, Uma.,&Bougie, Roger. 2017. Business Research Methods. Issue 6. Jakarta: SalembaEmpat.

Sinulingga, Sukaria. 2021. 4th Edition Business Environment Analysis. USU Press. Medan.

Sinulingga, Sukaria. 2021. Research Methods 4th Edition. USU Press. Medan.

Sugiyono. 2022. Quantitative, Qualitative Research Methods and R&D. Edition 2. 29th printing. Bandung: Alfabeta.

Law Number 25 of 2007 concerning Investment.

UNCTAD. 1998. World Investment Report 1998 Trends and Determinants. Retrieved from www.unctad.go.id.

Zazili, Ahmad.,Fathoni., &Firmansyah, Ade Arif. 2016. Providing Investment Incentives as an Effort to Attract Investment in the Regions.Journal of CakrawalaHukum. University of Lampung. ISSN 2598-6