Achmad Afriadi Trisatya, Yeni Absah and Beby Karina F. Sembiring 2023. CONSUMER ETHNOCENTRISM EXPLORATION OF BRAND VALUE, BRAND IMAGE, AND PRODUCT BUYING INTENTION INDONESIAN LOCAL FASHION IN GEN Z MEDAN CITY. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS). 3, 4 (Jun. 2023), 1017–1024. DOI:https://doi.org/10.54443/ijebas.v3i4.968.