Faishal Ardiansyah and Nuruni Ika Kusuma Wardhani 2023. INFLUENCE OF PRODUCT ATTRIBUTES AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR OF XIAOMI SMARTPHONE USERS. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS). 3, 5 (Aug. 2023), 1647–1655. DOI:https://doi.org/10.54443/ijebas.v3i5.1174.