Kevin Omar Muhammad 2024. ANALYSIS PROPOSED STRATEGIC MARKETING INITIATIVES TO ATTRACT GEN Z CUSTOMERS TO PT BANK PERTAMA MASYARAKAT. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS). 4, 6 (Dec. 2024), 1999–2013. DOI:https://doi.org/10.54443/ijebas.v4i6.2292.