Bunga Aditi 2025. ANALYSIS OF CONTENT MARKETING AND CREDIBILITY STRATEGIES ON THE GROWTH OF UMKM BUSINESS IN MEDAN CITY. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS). 5, 2 (Apr. 2025), 496–506. DOI:https://doi.org/10.54443/ijebas.v5i2.2691.