Hendri Mayanta Tarigan 2022. EFFECT OF BRAND EQUITY AND CONSUMER PSYCHOLOGY ON THE PURCHASE DECISION OF GOODS. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS). 2, 6 (Dec. 2022), 1330–1332. DOI:https://doi.org/10.54443/ijebas.v2i6.749.