Tiza Rahmadina, Sugih Arto Pujangkoro and Syafrizal Helmi Situmorang 2023. THE EFFECT OF PRIVATE LABEL, SERVICE QUALITY, PRODUCT DISPLAY AND PRICE DISCOUNT ON IMPULSE BUYING AT PT. X MABAR HILIR BRANCH, MEDAN CITY. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS). 3, 3 (May 2023), 777–787. DOI:https://doi.org/10.54443/ijebas.v3i3.917.