(1)
Rani Puspita; Irham Lubis; Ferdinand Simanjuntak; Cia Cai Cen; Aisyah Siregar. THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON THE DECISION TO PURCHASE BONIA BAGS AT THE LILI BONIA STORE IN KOTA TEBING TINGGI. IJEBAS 2024, 4, 1740-1748.