Dinda Sucianti; Rizky Putra. THE EFFECT OF PACKAGING AND BRAND IMAGE ON PURCHASE DECISIONS WITH CONSUMER PERCEPTION AS A MEDIATION VARIABLE ON WARDAH PRODUCTSThis Research Aims to Analyze the Influence of Packaging and Brand Image on Purchasing Decisions With Consumer Perception As a. IJEBAS 2026, 6, 2729-2738.