Achmad Afriadi Trisatya, Yeni Absah, & Beby Karina F. Sembiring. (2023). CONSUMER ETHNOCENTRISM EXPLORATION OF BRAND VALUE, BRAND IMAGE, AND PRODUCT BUYING INTENTION INDONESIAN LOCAL FASHION IN GEN Z MEDAN CITY. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 3(4), 1017–1024. https://doi.org/10.54443/ijebas.v3i4.968