Muhammad Al Hafis, Naufal Bachri, Mohd. Heikal, Ikramuddin, Adnan, & Heriyana. (2025). THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 5(5), 2227–2237. https://doi.org/10.54443/ijebas.v5i5.4404