Novia Fitri Yanti Saragih, Herning Indriastuti, & Heni Rahayu Rahmawati. (2026). FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO’S F&B CONSUMER ECOSYSTEM. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 6(2), 768–777. https://doi.org/10.5281/zenodo.20537824