KEVIN OMAR MUHAMMAD. ANALYSIS PROPOSED STRATEGIC MARKETING INITIATIVES TO ATTRACT GEN Z CUSTOMERS TO PT BANK PERTAMA MASYARAKAT. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), [S. l.], v. 4, n. 6, p. 1999–2013, 2024. DOI: 10.54443/ijebas.v4i6.2292. Disponível em: https://radjapublika.com/index.php/IJEBAS/article/view/2292. Acesso em: 31 jan. 2025.