MUHAMMAD AL HAFIS; NAUFAL BACHRI; MOHD. HEIKAL; IKRAMUDDIN; ADNAN; HERIYANA. THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SOCIAL MEDIA MARKETING ADOPTION AND MSME PERFORMANCE: THE MODERATING ROLE OF INNOVATION ABILITY. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), [S. l.], v. 5, n. 5, p. 2227–2237, 2025. DOI: 10.54443/ijebas.v5i5.4404. Disponível em: https://radjapublika.com/index.php/IJEBAS/article/view/4404. Acesso em: 15 jan. 2026.