AYU ROULINA NATALIDA SIMORANGKIR; E. ELIA ARDYAN; METTA PADMALIA. THE INFLUENCE OF CORPORATE IMAGE ON CONSUMER PURCHASE INTENTION WITH TRUST AS A MEDIATING VARIABLE IN THE NEW PRODUCT LAUNCHING (NPL) GENTLE GEN AT MAYORA INDAH TBK COMPANY. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), [S. l.], v. 6, n. 2, p. 194–210, 2026. DOI: 10.5281/zenodo.19971682. Disponível em: https://radjapublika.com/index.php/IJEBAS/article/view/5560. Acesso em: 26 jun. 2026.