NOVIA FITRI YANTI SARAGIH; HERNING INDRIASTUTI; HENI RAHAYU RAHMAWATI. FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO’S F&B CONSUMER ECOSYSTEM. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), [S. l.], v. 6, n. 2, p. 768–777, 2026. Disponível em: https://radjapublika.com/index.php/IJEBAS/article/view/5644. Acesso em: 12 may. 2026.