HARDI, Venessa. MOBILE BANKING AS A DIGITAL MARKETING CHANNEL: ROLE IN CUSTOMER ENGAGEMENT AND PRODUCT ACQUISITION IN INDONESIAN SOE KBMI 4 BANKS. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), [S. l.], v. 6, n. 4, p. 1818–1826, 2026. Disponível em: https://radjapublika.com/index.php/IJEBAS/article/view/6019. Acesso em: 19 jul. 2026.