LILI KARMELA FITRIANI; DIAR MUTIARAWATI; DERIK RIZKI PANGESTU. ORGANIZATIONAL COMMUNICATION AS A FOUNDATION OF BUSINESS EFFECTIVENESS: A CONCEPTUAL REVIEW IN THE CONTEXT OF OFFLINE AND ONLINE MARKETING. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), [S. l.], v. 6, n. 4, p. 2254–2258, 2026. Disponível em: https://radjapublika.com/index.php/IJEBAS/article/view/6226. Acesso em: 29 jul. 2026.