HENDRI MAYANTA TARIGAN. EFFECT OF BRAND EQUITY AND CONSUMER PSYCHOLOGY ON THE PURCHASE DECISION OF GOODS. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), [S. l.], v. 2, n. 6, p. 1343–1345, 2023. DOI: 10.54443/ijebas.v2i6.749. Disponível em: https://radjapublika.com/index.php/IJEBAS/article/view/749. Acesso em: 31 jan. 2025.