Cut Dhea Fidela, Adnan, Naufal Bachri, and Rahmaniar. 2025. “THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY)”. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 5 (4):2060-70. https://doi.org/10.54443/ijebas.v5i4.4069.