Haidiani Putri, Y. ., Karina Fawzeea Sembiring, B. . and Absah, Y. . (2022) “EFFECT OF BRAND IDENTITY AND LIFESTYLE ON PURCHASING DECISIONS WITH EXPERIENTIAL BUYING AS MODERATING IN BABY BOOMERS IN MEDAN CITY RESTAURANTS”, International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 2(4), pp. 589–600. doi: 10.54443/ijebas.v2i4.367.