Novia Fitri Yanti Saragih, Herning Indriastuti and Heni Rahayu Rahmawati (2026) “FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO’S F&B CONSUMER ECOSYSTEM”, International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 6(2), pp. 768–777. doi: 10.5281/zenodo.20537824.