Dinda Sucianti and Rizky Putra (2026) “THE EFFECT OF PACKAGING AND BRAND IMAGE ON PURCHASE DECISIONS WITH CONSUMER PERCEPTION AS A MEDIATION VARIABLE ON WARDAH PRODUCTSThis research aims to analyze the influence of packaging and brand image on purchasing decisions with consumer perception as a”, International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 6(5), pp. 2729–2738. Available at: https://radjapublika.com/index.php/IJEBAS/article/view/6432 (Accessed: 19 September 2026).