Achmad Afriadi Trisatya, Yeni Absah, and Beby Karina F. Sembiring, “CONSUMER ETHNOCENTRISM EXPLORATION OF BRAND VALUE, BRAND IMAGE, AND PRODUCT BUYING INTENTION INDONESIAN LOCAL FASHION IN GEN Z MEDAN CITY”, IJEBAS, vol. 3, no. 4, pp. 1017–1024, Jun. 2023.