Nurul Azmi, et al. “THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM”. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), vol. 6, no. 1, Mar. 2026, pp. 16-27, doi:10.54443/ijebas.v6i1.5274.