Ayu Roulina Natalida Simorangkir, et al. “THE INFLUENCE OF CORPORATE IMAGE ON CONSUMER PURCHASE INTENTION WITH TRUST AS A MEDIATING VARIABLE IN THE NEW PRODUCT LAUNCHING (NPL) GENTLE GEN AT MAYORA INDAH TBK COMPANY”. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), vol. 6, no. 2, Apr. 2026, pp. 194-10, https://radjapublika.com/index.php/IJEBAS/article/view/5560.