Novia Fitri Yanti Saragih, et al. “FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO’S F&B CONSUMER ECOSYSTEM”. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), vol. 6, no. 2, May 2026, pp. 768-77, https://radjapublika.com/index.php/IJEBAS/article/view/5644.