Achmad Afriadi Trisatya, Yeni Absah, and Beby Karina F. Sembiring. “CONSUMER ETHNOCENTRISM EXPLORATION OF BRAND VALUE, BRAND IMAGE, AND PRODUCT BUYING INTENTION INDONESIAN LOCAL FASHION IN GEN Z MEDAN CITY”. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, no. 4 (June 21, 2023): 1017–1024. Accessed July 7, 2024. https://radjapublika.com/index.php/IJEBAS/article/view/968.