Achmad Afriadi Trisatya, Yeni Absah, Beby Karina F. Sembiring. CONSUMER ETHNOCENTRISM EXPLORATION OF BRAND VALUE, BRAND IMAGE, AND PRODUCT BUYING INTENTION INDONESIAN LOCAL FASHION IN GEN Z MEDAN CITY. IJEBAS [Internet]. 2023 Jun. 21 [cited 2024 Jul. 7];3(4):1017-24. Available from: https://radjapublika.com/index.php/IJEBAS/article/view/968