Nova Rianti S, Muhammad Habibi. EXPLORING GENERATION X AND MILLENNIAL CONSUMER BEHAVIORS REGARDING CREATIVE ECONOMY PRODUCT PROMOTION VIA WHATSAPP IN THE SOCIETY 5.0 ERA. IJEBAS [Internet]. 2025 Aug. 25 [cited 2025 Nov. 29];5(4):1739-45. Available from: https://radjapublika.com/index.php/IJEBAS/article/view/3873