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Cut Dhea Fidela, Adnan, Naufal Bachri, Rahmaniar. THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY). IJEBAS [Internet]. 2025 Sep. 21 [cited 2025 Nov. 29];5(4):2060-7. Available from: https://radjapublika.com/index.php/IJEBAS/article/view/4069