Ayu Roulina Natalida Simorangkir, E. Elia Ardyan, Metta Padmalia. THE INFLUENCE OF CORPORATE IMAGE ON CONSUMER PURCHASE INTENTION WITH TRUST AS A MEDIATING VARIABLE IN THE NEW PRODUCT LAUNCHING (NPL) GENTLE GEN AT MAYORA INDAH TBK COMPANY. IJEBAS [Internet]. 2026 Apr. 21 [cited 2026 Apr. 22];6(2):194-210. Available from: https://radjapublika.com/index.php/IJEBAS/article/view/5560